& Apparel created these baby onesies and toddler T-shirts for Arcade Fire. Both the onesie and toddler T are available in black or white on the Arcade Fire online store.
This was one of our first “full production” videos. Although it was done on a very low budget (thanks to the contribution of everyone involved), it took a lot of rehearsal to pull off the plan sequence.
Produced by Jonathan Achtman and Aaron Seligman. Directed by Sinbad Richardson. All props created by Natalka Proszak. © Alien8 Records
Here is “The Making Of” featurette that shows all of the behind-the-scenes stuff that went into making the video a reality:
Here are some production stills from the shoot: