Our Team


Co-Founders
Aaron Seligman & Jonathan Achtman

The Cardboardbox Project, incorporated in 2007, is owned and operated by Aaron Seligman and Jonathan Achtman.

Aaron Seligman has 8 years experience managing music merchandise, including design and production in North America and Europe. His specialization includes product development and procurement, art direction, in-tour management and sales, and Artist Relations. Clients include Stars, Arcade Fire, Feist, Wolf Parade, Joseph Arthur, Patrick Watson, The Dears, Handsome Furs, Swans, Land of Talk, Young Galaxy, Wintersleep, POP Montreal, and  the Just Pour Rire Festival.

Jonathan Achtman accumulated 7 years of retail experience at the Aldo Group specializing in merchandise planning, inventory management systems, buying, international business development and business strategy. Over the last 5 years at The Cardboardbox Project, he has designed the systems that handle touring sales, inventory and logistics in addition to online sales.

Aaron Seligman
aaron@thecbp.com

Jonathan Achtman
jonathan@thecbp.com


Accounting & Administration
Laura Wills

Laura is a former touring musician (Pony Up, The Dears) with close to 10 years of first-hand merchandise management experience. She has also worked in administration and accounting for music retailers, record labels and touring bands for 5 years, specializing in tour reconciliation and year-end tax preparation. She has worked at The Cardboardbox Project since 2008, helping to establish and manage their accounting systems and handle day-to-day administration.

Laura Wills
laura@thecbp.com


Operations
Alex Nachamkin

Alex is the newest member of The Cardboardbox Project.  He joined the team in the summer of 2011 to help manage day-to-day operations. Originally from New Jersey, Alex moved to Montreal in 2007 to complete a degree in philosophy. Now, with a passion for music and Montreal, he can be found playing a role in all parts of The Cardboardbox Project, from online store support, to production logistics and shipment coordination. Alex is The Cardboardbox Project’s “utility” guy!

Alex Nachamkin

alexn@thecbp.com


Online Store Management
Dave Wheaton

Former Captain and current Alternate Captain of The Flying Dutchmen (Ball) Hockey Club, David Wheaton has been working at The Cardboardbox Project since November, 2010. Hailing from Riverview, New Brunswick, David has 7 years retail experience in books and music, which he brings to his position managing the various online stores. Dave is greatly pleased to be working with the team at The Cardboardbox Project, except for the fact that Sinbad has left the building.

Dave Wheaton

dave@thecbp.com


Graphics
Derek Broad

Derek is a multidisciplinary artist from Vancouver Island. After working at a design and sculpture studio for 3 years specializing in public art installations, he moved to Montreal to complete his fine arts degree. Now specializing in graphic design, illustration and serigraphy, Derek has taken his talents to The Cardboardbox Project, and found a new island to call home.

Derek Broad
derek@thecbp.com


Design Partner
Sinbad Richardson – Vienna Pitts Creative

Montreal-based visual artist working as an animator, designer and video director. He has been directing and writing music videos for independent musicians since 2006, working with The Dears, Think About Life, Young Galaxy and Plants And Animals. With a background in fine arts and animation his video work tells simple stories with a highly imaginative visual style.

Sinbad Richardson
sinbad@thecbp.com
sinbad@viennapitts.com